Consumers have chosen Zenpure because it is a 100% Spanish innovative drink, which means a new category in the Spanish beverage market.
Madrid, 17 December 2014.- Zenpure, the first relaxing soft drink in Spain, which favours the reduction of stress symptoms without producing sleepiness, has been awarded by consumers as the Best Product of the Year 2015 in the category of still soft drinks, in the 15th Award Ceremony for the Grand Prize for Innovation which took place yesterday night. More than 10,000 consumers from all over Spain participated in this event to choose the most innovative mass-market consumer products launched in 2014.
Zenpure was awarded with the first prize in virtue of its leading formula made from 100% natural ingredients such as lemon balm and camomile, which help reduce nerve sensation, and thanks to white tea extracts, rich in L-theanine, that promote greater mental control. Zenpure uses natural water from the Galea Spring, in Asturias. It is sugar free and low in calories.
The logotype Product of the Year is a seal that certifies consumers’ recognition and guarantee of quality.
David Muñoz Comasolivas, co-founding partner and creator of the brand Zenpure says: “We are proud of receiving this award from consumers because it confirms our original idea that Zenpure was going to have a good acceptance in the market. Our big bet on introducing this new slow drinks category in Spain is now rewarded in the best possible way: consumer’s confirmation we are on the right track. We express our gratitude for their support and confidence which give us an extra motivation to continue working on innovation and development of healthy drinks that enhance quality of life.”
Zenpure distribution network in the food sector is growing and expanding continuously. One year after its launch it can be bought in El Corte Inglés supermarkets, Hipercor, E. Leclerc and Carrefour hypermarkets, Repsol petrol stations and Iberia on-board sales.
In addition to this prize as Best Product of the Year 2015, Zenpure has been awarded with the Prize for the Best Innovation in the category of Waters, Soft Drinks and Beers at Alimentaria Trade Fair in Barcelona 2014 and the Prize for the 2013 Best Product by the European Tasting School.
The Product of the Year, that this year celebrates its15th edition in our country, is the only national event in which consumers choose the most innovative consumer products. Its main objective is to give a boost to the large-scale consumer sector, bring new products closer to consumers and reward efforts made by brands with regard to innovation. This year, 43 products in different categories have been awarded as Product of the Year 2015 by consumers.