Slow Movement is a recent topic tackled in trend magazines and worldwide consumption proposals, but in contrary to what many people may think it is not a new trend. Apparently, it started under different forms in starting the Industrial Revolution and officially debuted in 1986 with the opening of a McDonald’s store in the Piazza di Spagna in Rome.
When the journalist Carlo Petrini learned the news, she has beaten the daylights out of it. She was so infuriated that she launched a crusade to regain control over time and balanced lifestyle. This crusade culminated with the creation of the Slow Food organization.
This organization was particularly interested in the defence of good nutrition, pleasures of good food and a calm pace of life, and was expanding its objectives toward the quality of life in general. Meanwhile, other ‘Slow’ initiatives were beginning to spread over Australia and Japan, giving rise to a global movement.
In the nineties, the democratization of the Internet and the rise of mobile phones gave more meaning to this confrontation of trends: the fight to save life calmly was more logical each time. Globalization, the emergence of social networks and the global crisis participated in its promotion and transformed it into a philosophy to be adopted by millions and millions of people around the world.